Building A Marketing Community

Welcome to my inaugural blog post! I'm delighted to share my journey and vision with you, starting, of course, with a bit about me.

I started my career many years ago as a card illustrator for a famous brand, drawing cute teddy bears and coming up with some shmaltzy greeting or two. After that, I worked as a website and presentation assistant at a management training college (I still miss those lovely three-course lunches and the bar).

Then, I moved on to a website and graphic designer role at an environmental consultancy. From there, I moved into marketing demand planning and trade promotion solutions at a bootstrap startup.

However, the majority of my career has been spent focusing on marketing information management solutions for the built environment, originally at another UK startup, then lately for a global company.

Earlier this year, my career took an unexpected turn when I was made redundant. Instead of seeing this as a setback, I saw it as an opportunity to use my extensive experience and start my own freelance business.

The Value of Community

After working continuously for over 20 years in various companies, startups, and global organizations, the thing I missed the most was my colleagues. We shared many moments of celebration and commiseration over the years which created a strong sense of community.

In fact, our sense of community with our customers was a key factor in our success. Many of our customers stayed with us from the early 2000s to this day. This personal and consistent touch is an advantage that smaller companies have over their larger competitors.

Building on Tradition

Since becoming a freelance copywriter and content marketer this year, I’ve had to be more proactive about networking to find a new supportive community. Freelancing can be a lonely place, especially when you’re used to collaborating with colleagues daily. However, the freelancing world has surprised me by the support that people offer to each other especially when things are tough. People I’ve met through networking, IRL and online, have suggested connections that might be useful and advice to improve my offerings.

In my new venture, I aim to continue the tradition by ensuring my clients receive the best service and value from my copywriting and content marketing services. Building and nurturing a community is at the heart of my business philosophy.

Thank you for joining me and I hope we stay connected and grow this community together.